Wherever you go, Windows 11 knows you're there. Then go to the "See ads that interest you" section at the top of the page and move the slider from On to Off. Sign into your Microsoft account at the top right of the page. To make absolutely sure you're not tracked online when you use Windows 11, and to turn off any other ways Microsoft will use information about you to target ads, head to the Ad Settings section of Microsoft's Privacy Dashboard. You can turn off Windows 11's advertising ID if you want. In the left pane that appears, click General and move the slider to Off in the top setting, "Let Apps show me personalized ads by using my advertising ID." You'll still get ads delivered to you, but they'll be generic ones rather than targeted ones, and your interests won't be tracked. Launch the Windows 11 Settings app (by searching for settings and then clicking the Settings icon, which looks like a gear) and go to Privacy & security. You can turn that advertising ID off if you want. Your advertising ID isn't synced to other computers, and it operates independently of your Microsoft account, if you're using one. The ID doesn't just gather information about you when you browse the web, but also when you use Windows 11 apps. Windows 11 does this with the use of an advertising ID. That information creates a profile of a person's interests that is used by a variety of companies to target ads. At the top of many people's privacy concerns is what data is being gathered about them as they browse the web.
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